MRP Discusses The State of Account Based Marketing (ABM) in 2019

What will ABM hold for 2019 and the coming years as it becomes the norm? MRP, a leader in ABM, discusses and predicts what the next few years may hold.

Philadelphia, United States - May 22, 2019 /PressCable/ —

Philadelphia, May 21, 2019: Account-based marketing (ABM) will continue to grow into the most significant trend in B2B marketing in 2019. Despite the hype suggesting it’s a fairly recent addition to the marketing landscape, it’s been around in some shape or form since the 1990s. ABM has been adopted by some of the most prolific names in business and the number of organizations establishing an account based marketing strategy is climbing at a rapid pace.

MRP, a global leader in predictive customer acquisition and account-based marketing and the only enterprise-class predictive ABM platform, continues to deliver critically important and complete pictures of engagement, enabling clients to analyze the results of their ABM efforts with great control. “Today’s market requires us to be more deliberate about how we drive customer acquisition,” said Jaime Romero, VP of Global ABM at MRP. “With MRP Prelytix, we provide the ability to create customized, unique and purpose-built segments based on firmographic, demographic and engagement data.”

While most organizations are still in the early stages of ABM, many are now at a point where they are looking to scale their initiatives out further due to their initial success. Organizations are continuing to grow their ABM programs to scale efforts and personalized experiences across email marketing, display advertising and sales conversations. “When this needs-based message is orchestrated across channels, for example, display plus email, email has been seen to be more than 50% more productive… and the results are felt in pipelines as well. Pipeline value increases by as much as 150%,” said Tom Koletas, SVP of Digital ABM at MRP.

Emerging Trends

Early-stage ABM technology often “boxes” in end users, offering little flexibility to adapt features to advanced processes, existing systems, and teams. Existing ABM solutions are typically capable of strategic reporting on native functions, but obtaining cross-channel, actionable analytics that support optimization and attribution, requires immense data processing power, integrations and application support. As the B2B market matures, ABM vendors capable of simplifying execution and measurement in complex marketing scenarios will come out as leaders. “Sophisticated program administration, across business units and verticals and geographies, are all minimum requirements for an enterprise-class ABM platform,” Tom continued.

For more information about account based marketing, click here: https://www.mrpfd.com/mrp-archive/account-based-marketing/

About MRP

For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world.

For more information visit: www.mrpfd.com

About Kx

Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.

For more information about Kx please visit www.kx.com. For general inquiries, write to info@kx.com.

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.

Contact Info:
Name: Michael McGoldrick
Email: Send Email
Organization: MRPFD
Address: 1818 Market St. 37th Floor, Philadelphia, Pennsylvania 19103, United States
Website: https://www.mrpfd.com/

Source: PressCable

Release ID: 516020

Latest News

Cambodian leader flips the script on opponents' noodle ploy

Jun 18, 2019

PHNOM PENH, Cambodia — The bitter rivalry between Hun Sen, Cambodia's strongman leader, and Sam Rainsy, his self-exiled political rival, has sometimes played out in deadly violence. But on Sunday, soup rather than blood is likely to be spilled. The two men made similar calls to their followers to gather on Sunday with their neighbors and sit down for a meal of a popular Cambodian rice noodle soup. For the opposition, the noodles were meant to be a form of protest against political oppression since the main opposition party has been dissolved by a court order. One of its members...

Cambodian PM says China to help if EU cuts trade privileges

Jun 18, 2019

PHNOM PENH, Cambodia — China has agreed to provide assistance to Cambodia if the European Union implements trade sanctions against the Southeast Asian nation over human rights violations and rule of law issues, Cambodia's prime minister said Monday Hun Sen announced the assurance on his Facebook page as he was returning from Beijing, where he attended a forum about China's multibillion-dollar "Belt and Road" infrastructure initiative. He said China made the pledge during his talks with President Xi Jinping and Prime Minister Prime Minister Li Keqiang, but he did not say what form the assistance would take. The EU in...

Myanmar's Suu Kyi in Cambodia to strengthen bilateral ties

Jun 18, 2019

PHNOM PENH, Cambodia — Myanmar State Counsellor Aung San Suu Kyi arrived in Cambodia on Monday for an official visit to strengthen ties between the countries. The three-day visit is the first since Suu Kyi became her country's head of government in 2016. Cambodia's foreign ministry said she will meet with Prime Minister Hun Sen, King Norodom Sihamoni and other Cambodian officials before visiting the famous Angkor Wat archaeological complex. Suu Kyi arrived from Beijing, where both she and Hun Sen attended a forum about China's multibillion-dollar Belt and Road Initiative. Representatives of 37 countries were at the meeting on...

Cambodian and Thai leaders mark reopening of rail link

Jun 18, 2019

PHNOM PENH, Cambodia — The leaders of Cambodia and Thailand met Monday at the Thai border town of Aranyaprathet to mark the ceremonial reopening of a rail link that will restore train service between the two countries after more than four decades. Cambodian Prime Minister Hun Sen and his Thai counterpart, Prayuth Chan-ocha, took a brief train ride across the border from Aranyaprathet to Cambodia's Poipet to celebrate the occasion. Each also shoveled some cement to mark the completion of a nearby cross-border bridge for automotive traffic. Thai officials said regular cross-border rail service is expected to be restored soon....

Vietnamese suspect in Kim Jong Nam's killing seeking release

Jun 18, 2019

HANOI, Vietnam — Just four days ago, the future for Indonesia's Siti Aisyah looked bleak — she was two years into her detention in Malaysia and faced a possible death sentence if convicted of killing the half brother of North Korea's leader. Then the charges were unexpectedly dropped. With Aisyah safely back home in Indonesia after Monday's surprise, the only remaining suspect facing justice in the case is Vietnam's Doan Thi Huong and officials in Hanoi are now refreshing calls for her freedom as well. Vietnamese Foreign Minister Pham Binh Minh made the plea in a phone call Tuesday with...

Sign up now!

About Us

VNReporter is built to serve the people of Vietnam exclusive reports that best reflect the happenings and achievements in the country. With the rise in the popularity in online news, readers now demand to read quality news in a more modern and easy to read format.

Contact us: sales[at]vnreporter.com

Subscribe Now!